Marketing

Bachelor of Arts, School of Business

Students take notes in class

Department Overview

The primary objective of the School of Business is to prepare students for successful and rewarding careers in traditional business occupations establishing a strong foundation for management and executive roles and responsibilities. The School of Business offers five degrees (all Bachelor of Arts): accounting, finance, international business, management, and marketing. These programs reflect a belief that professionals require technical and leadership skills that are balanced with the perspective, critical thinking, and communication skills produced by a combined business and liberal arts education.

Degree Objectives

The marketing major is designed to build competency in researching, segmenting and choosing customer marketers, as well as acquiring and growing consumers by delivering superior value.

Related Careers

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Market researcher
  • Brand manager
  • Marketing executive
  • Media buyer
  • Media planner
  • Media sales
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive
  • Social media manager

Contact

Clay Johnston, M.B.A.
Assistant Professor and Marketing Program Chair
Contact by Email
913.360.7547

Ferrell Academic Center

Department Website

Printable factsheet for this degree

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  • David Bryant, Ph.D.
    Assistant Professor
  • David Geenens, M.B.A.
    Associate Professor
  • Lyndsey Gewecke
    Assistant Professor
  • Jan Hansen, Ph.D.
    Assistant Professor
  • Brain Henry, M.S.B, M.B.A.
    Assistant Professor and Finance Program Chair
  • Donald Hoy, J.D.
    Professor Emeritus
  • Clay Johnston, M.B.A.
    Assistant Professor and Marketing Program Chair
  • Michael King, J.D.
    Associate Professor and School of Business Director
  • Madeline Rogers, J.D
    Associate Professor
  • Kristen Whiteley
    Assistant Professor

Freshmen Year

Liberal Arts Core (e.g., ENGL-1010)3
Liberal Arts Core (e.g., THEO-1100)3
Liberal Arts Core (Foreign Language)4
GNST-1000BC Experience1
General Elective3
BUSI-1650Quantitative Methods for Bus3
Total17
Liberal Arts Core (e.g., PHIL-1750)3
Liberal Arts Core (Foreign Language)4
Liberal Arts Foundation (e.g., Nat. World)4
General Elective3
BUSI-2650Business Statistics3
Total17

Sophomore Year

Liberal Arts Core (EXSC-1115, Wellness)1
Liberal Arts Foundation (e.g., History)3
Liberal Arts Foundation (e.g., Aesthetic)3
ACCT-2090Prin. of Financial Accounting3
ECON-2090Principles of Macroeconomics3
MGMT-2250Principles of Bus. Mgmt.3
Total16
Liberal Arts Foundation (e.g., Philosophy)3
Liberal Arts Foundation (e.g., Nat. World)3
General Elective3
ACCT-2100Prin. of Managerial Acctg.3
ECON-2100Principles of Microeconomics3
MKTG-3100Principles of Marketing3
Total18

Junior Year

Liberal Arts Foundation (e.g., History)3
General Elective3
FINC-3100Principles of Finance3
MKTG-3880Integrated Marketing Comm.3
MGMT-3250International Management3
Total15
Liberal Arts Foundation (THEO-2000)*3
General Elective3
MGMT-3710Legal Environ. of Business3
MKTG-3810Consumer Behavior3
BUSI Elective3
Total15

Experiential Learning Requirement (MKTG-4780): Junior–Senior Year

Senior Year

Liberal Arts Foundation (e.g., Aesthetic)3
Liberal Arts Foundation (PHIL-3250)*3
BUSI-4850Executive Writing Seminar2
MKTG-4810International Marketing3
ECON-3200Price Theory3
MKTG-4830Marketing Research3
Total17
Liberal Arts Core (EXSC Fitness course)1
Liberal Arts Foundation (e.g., Faith)3
BUSI-4900Strategic Management3
BUSI-4860Ethics Seminar1
MKTG-4850Marketing Strategy3
MKTG Elective3
MKTG-COMPSenior Comprehensivecr
Total14

* A Liberal Arts Foundation course that is required for all majors in the School of Business as a prerequisite for the Capstone Curriculum BUSI-4860, Seminar on Ethics and Morality for Business Professionals.

Other Department Offerings

  • Bachelor of Arts in Finance, International Business, and Management
  • Minors in Accounting, Business Administration, Entrepreneurship, and Finance
  • Master of Business Administration (MBA)
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