Marketing
Bachelor of Arts, School of Business
See program requirements, course sequences and more in the Course Catalog.
Program Mission
The mission of the Marketing Program is to develop graduates who add value to an enterprise by applying their knowledge of business and marketing theory and practice, communicating persuasively, and acting with character and compassion. Graduates of the Benedictine College Marketing Program will display the ability to analyze and understand diverse customer needs and create strategic marketing plans to satisfy those customer needs in a competitive business environment.
Degree Objectives
The marketing major is designed to build competency in researching, segmenting and choosing customer marketers, as well as acquiring and growing consumers by delivering superior value.
